The MnDOT Brand
Our brand helps people quickly understand who MnDOT is, what we believe in, and the quality of work they can expect from us.
These guidelines won’t cover every situation, but they will help make MnDOT’s messages clearer and more effective. They help us present a strong, consistent image to people in Minnesota and others we work with.
Why a strong brand matters
A strong MnDOT brand helps us:
- Build trust and show we are reliable
- Share our values clearly
- Keep our look and message consistent across the state
How we support the MnDOT brand
To keep our brand strong, we use certain tools in all our marketing and communication materials. These include:
- Colors
- Design elements
- Fonts (typefaces)
- A consistent visual style
Who should use this guide?
All MnDOT employees should use this guide when:
- Creating materials in-house
- Working with outside vendors or consultants
- Making documents, reports, or presentations for the public or government officials
Consultants working with MnDOT should also follow these guidelines.
How to use this guide
This guide covers the basics that everyone should follow. It’s not meant to limit creativity—it’s here to help us all create materials that look and feel like they belong to MnDOT. This makes our work easier to recognize and understand.