Resources for creating a clear and consistent digital experience
This system helps MnDOT create digital content that is easy to understand and looks the same across all platforms. It gives everyone a consistent experience—whether they’re using our website, reading a report, or following us on social media.
What’s in this system
Getting started
Learn the basic rules for creating digital content, including important terms and legal requirements.
Brand Guide
See how to use MnDOT’s colors, logos, and design elements to keep our look strong and consistent.
Voice and Tone Guide
Helps us write in a clear, friendly, and professional way across all platforms.
Inclusive Language Guide
Tips for writing in a way that is respectful and welcoming to everyone.
Style Guide
Explains how we write for websites and other digital tools.
Accessibility and Inclusion
Standards we follow to make sure our content works for everyone, including people with disabilities.
Social Media
Guidelines for what we post and how we communicate on social media.
Website Content
Best practices for organizing and managing content on MnDOT websites.
Website Components
Lists the types of content and design elements we use on our websites.
Who Should Use This System
This system is for anyone who creates content for MnDOT—whether you're a staff member, contractor, or consultant. It uses the latest design standards from across Minnesota government to make sure our content is useful, clear, and easy to understand.
Want to Help Improve the System?
You can suggest new templates, components, or standards to help make the system even better.