Imagery

Images should reflect MnDOT’s goals, values, and mission.

We use a system to create brand images that mix real photos and illustrations. These images should feel real, have meaning, and help tell a story. All photos must show safe work practices—workers should wear the right safety gear and follow safety rules.

Types of Images

People at Work

Photos of MnDOT employees doing their jobs.

Show real employees doing real work, like getting trucks ready for winter or working on roads. The photos should feel natural and show MnDOT’s commitment to diversity and inclusion.

Construction

Pictures showing the building process—before, during, and after. This includes new streets and creative building methods.

Focus more on the environment and the work being done, not just the people. Use natural light and capture real moments of building and maintaining roads.

Illustrations

Drawings that show ideas or solutions, like safety features that wouldn’t normally appear in one place.

Use drawings when photos aren’t available or when you want to show an idea. Keep the style modern and clear.

Photography

MnDOT has a photo library and a staff photographer who can help with new ideas and photo shoots. If you need to use stock photos, send them to the agency brand manager for approval before purchasing.

Photo Guidelines

Do:

Use authentic photos that show work in progress or highlight transportation infrastructure and services.
Ensure everyone in the photo is following proper safety practices, including wearing required personal protective equipment such as hard hats and high-visibility apparel.
Use photos that reflect Minnesota's transportation system, communities, and landscapes. Photos from outside Minnesota should only be used when illustrating concepts, innovations, or potential future conditions relevant to Minnesota.
Select photos that work together to tell a broader story and provide a variety of perspectives.
Select a variety of image types and angles to create a more engaging visual experience.

Don’t:

Use multiple photos that are overly similar in subject, composition, or angle. (Before-and-after photos from the same location are an exception when showing project progress or outcomes.)
Use AI-generated images to depict Minnesota, Minnesota's transportation system, MnDOT employees, or actual transportation projects.
Use generic stock photos that do not accurately represent the people, places, infrastructure, or work being discussed.

Note: When possible, include where the photo was taken.